Why I’m Discontinuing Flow

“The phoenix must burn to emerge.” – Janet Fitch

As of about an hour ago, it’s no longer possible to buy Flow on flowathletics.com.

If you come to Flow Athletics for the content on fitness, nutrition, mindset and technique; and you don’t know about Flow Neural Enhancer; you can still read about it on the sales page. The buy button just doesn’t work any more.

Then again you might have noticed, I’ve slowed down on putting up cool, interesting new content too. That’s my bad and I’ll get into a little bit of the why.

First of all, it’s important for me to say, I don’t look at the discontinuation of a product as a failure. From the beginning, Flow was a bootstrapped enterprise. It was my first (good) idea for launching a business, or at least the only idea I had the balls to take a risk on.

I left a cushy corporate gig with not too much savings and no entrepreneurial experience to speak of. I’d been reading books like Four Hour Work Week, The E-Myth Revisited and all the best blog posts I could get my hands on. But that’s no substitute for real action.

The idea for Flow appealed to me for a few reasons.

  • It solved my own problem.
  • I was going to work in a niche that I loved.
  • The idea was unique enough to help me stand out.

But, fatally, I forgot to consider one thing: was Flow solving a problem that my customers knew they had?

The answer to that question is a big resounding NO. Most people don’t know that being in the zone is a real state, even fewer know that that state is called flow, and least of all know the value of attaining flow.

That doesn’t mean there’s no opportunity for the answer to change. With projects like:

coming out in the last few years, I think more and more everyday athletes are beginning to realize the importance of flow to their training process as well as the elite, competitive process.

But back to today. Today, educating my potential customers (you) about flow, why you should care about flow, what do to get into flow and finally, how Flow Neural Enhance can help support your efforts is an uphill battle.

Going forward I believe team flow will best be served with a focus on great content in fitness, nutrition, mindset and technique.

What’s next

Expect more great content:

  • how to stay on the ball when eating healthy
  • tools for finding flow
  • the importance of resilience
  • more book reviews
  • new site design – the site’s been feeling a bit bland lately. The new design will be just as content focused as the site is today, but I think we could use a refresher. Plus I want to tighten up some design elements that just plain look ugly to me

Wrapping up

This post has been a long time coming. I’d like to apologize to anyone that’s been inconvenienced or disappointed by my lack of online activity. Flow’s been my baby for a few years now, and this decision was not an easy one to make. But it was even harder to put down in writing – the finality of this announcement caused me to push it back week after week.

I’d love to hear from you in the comments of this post, via email (gene at flowathletics.com) or on social media: Facebook or Instagram.

Thanks for reading, thanks for the support and I hope we talk soon.

Gene Kobilansky
Founder

2 Responses to Why I’m Discontinuing Flow

  1. Vincent February 4, 2016 at 3:58 am #

    Love flow . I haven’t found anything as good as flow (focus with calm). My search continues ?

    • Gene Kobilansky February 4, 2016 at 6:00 pm #

      Thanks for the kind words Vincent! I am saddened to have to discontinue even though reception from users was so positive. But sometimes we have to make these difficult choices. Such is life and I’ll always be thankful for everything I learned in the process.

      Good luck with your search and keep me posted!

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